A couple of weeks ago I have discontinued my HBO premium package. I am a TimeWarner customer and decided to use the ~$12 a month for a Netflix subscription. While seeing HBO ads all over the subway on my way to work this morning, I was thinking of how dated and irritating the broadcast model is. For ~$12 I got a bunch of oldish movies (6 months+) and a few TV series using the same old model, i.e. 18 new chapters every season. And in between? Reruns of programs of which highlights I can find on YouTube if they were that good.
So why am I comparing to Netflix? For the ability to choose from a wider selection of movies and for the future. The future since I believe Netflix's mindset is positioning them closer to increasing the share of audience and revenues originating from Digital OnDemand consumption of Video Entertainment content. The Netflix Online OnDemand service is pretty poor at this point of time. Limited selection, annoying installation and compromised QoS. I am betting on them to improve it.
For the sake of the future of Online Digital Entertainment I am hoping Netflix will introduce advertising into their OnDemand service. It is the only sound way to battle infringement of copyrights online and drive the cable and satellite companies from the dated premium subscription models.
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