Saturday, April 12, 2008
I am back!
After a very hectic 1Q08 I am back with a vengeance. What happened since last? Not much. Markets are down, Airlines writing Chapter 11 and the Digital Marketing space is still a mess. The good news: Consumers have less money, will give us some breathing space. The better news: Consumers have less money, will stay at home more, hopefully means more digital consumption. The best news: I agree with Battelle of Federated Media, Google is becoming a destination site. What is it interesting? Search for 'Madonna Video' on Google. First 2 results for Organic Search is YouTube. At the same time, VH1 paid for the top spot on the Paid search results. Not fair.
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