Unless I missed some big headlines, it took a year too long for it to come. One of Advertising industry's leaders has finally proclaimed: "The second bubble is here". Maurice Levy came forward and announced to the FT what I am suspecting for quite a while. You can read it here.
In my opinion it is not only the imbalance between the varieties of media offerings out there (The tail is getting longer indeed). The nature of digital media consumption is short bursts of content. This means increased ad inventory but how should it match advertising spend? Can and should a single consumer be exposed to more advertising messages online than he was on TV for similar duration of consumption? I don't think so. The reality will be that, at least when it comes to display banners, only the well targeted ones will prevail.
In any case, Thank You Maurice and exercise restraint please Venture Capitalists.
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